Menarini Consumer Healthcare Recognized as Italian Excellence: An Initiative for Anxiety and Sleep Support

Menarini Consumer Healthcare has secured second place in the “Excellence in Pharmacy Communication” category at the prestigious OCMS Awards for Scientific Information and Patient-Centered Care.

The awards ceremony, held June 25th in Rome, honored healthcare innovators who are transforming medical communication and putting patients first. What sets this award apart is its jury: practicing Healthcare Professionals (HCPs) who evaluate entries based on real-world impact and clinical relevance.

Menarini Consumer Healthcare’s winning initiative focuses on equipping pharmacists with practical tools to better support patients struggling with anxiety and sleep disorders. The program introduces two key innovations: a comprehensive therapeutic framework for these conditions, and dedicated consultation areas within pharmacies where patients can discuss their concerns privately and comfortably. This approach recognizes pharmacies as essential healthcare hubs where many people seek initial guidance for mental wellness concerns.

The initiative strengthens pharmacists’ roles as accessible healthcare advisors, offering evidence-based solutions through clear communication. By creating specialized spaces and protocols, Menarini helps pharmacists identify specific patient needs and provide personalized recommendations.

This recognition reinforces Menarini Consumer Healthcare’s commitment to advancing healthcare through scientific rigor, social responsibility, and genuine patient focus.