As part of a broad digital communication strategy, Menarini Portugal has been implementing a variety of initiatives that enrich the digital landscape of the company. After Menarini ON, the podcast tailored on and by Menarini employees, there are two more projects wired towards healthcare professionals: OLCARE and ESCOLA DA DOR.

OLCARE: empowering healthcare professionals

OLCARE is a comprehensive website designed to support doctors and healthcare workers through professional training and ongoing education. 

This platform offers a wealth of resources, including webinars, ebooks, and podcasts that provide innovative approaches and insights in various areas. Key topics covered include facilitating the doctor-patient relationship, implementing treatments, managing emotions in healthcare, and tackling the challenges of health-related communications.

By providing these resources, OLCARE aims to empower healthcare professionals with the knowledge and tools they need to excel in their fields. The platform’s user-friendly design and accessible content make it a valuable asset for continuous learning and professional development.

ESCOLA DA DOR: advancing pain management education

ESCOLA DA DOR, an e-learning platform dedicated to the study and diagnosis of pain, has seen remarkable growth since its launch. Sponsored by APED, Portugal’s most prestigious association for the study of pain, this platform has increased its participation by an impressive 340% over two years, growing from 310 participants in 2022 to 1,364 in 2024.

The success of ESCOLA DA DOR can be attributed to its comprehensive curriculum and the expertise of its professors, all of whom are Key Opinion Leaders in the field of pain management. This platform not only enhances the knowledge base of healthcare professionals but also contributes to improving patient care and outcomes in the area of pain management.

The Menarini ON project, along with OLCARE and ESCOLA DA DOR, exemplifies the company’s commitment to leveraging digital communication tools to improve both internal and external engagement, as well as professional development. These initiatives not only bring Menarini Portugal’s team closer together, but also provide healthcare professionals with the knowledge and resources they need to excel.

Looking to the future, Menarini Portugal remains dedicated to fostering a culture of innovation, collaboration, and constant learning.
By embracing the digital age and prioritizing effective communication, the company is well-positioned to navigate the challenges and opportunities of the modern healthcare landscape.