Prendi il Ritmo

PRENDI IL RITMO (CATCH THE RHYTHM) is a cardiovascular awareness campaign launched by SIIA (Italian Society of Arterial Hypertension) across 1,000 Benu and Valore Salute pharmacies in Italy, with an unrestricted educational grant from Menarini.
Heart disease continues to be the number one killer in Western nations. The good news is that we can lower our risk of cardiovascular problems – or keep them in check – through lifestyle changes and proper medication management.
Recognizing this vital need, Menarini supports disease awareness initiatives that serve the public by providing reliable information about cardiovascular prevention and treatment adherence.
The SIIA scientific board oversees all medical content for the campaign. The board includes three leading experts in internal medicine: Professor Claudio Borghi from the University of Bologna, Professor Claudio Ferri from the University of L’Aquila, and Professor Agostino Virdis, the current SIIA president, from the University of Pisa.
Prevention Week Activities
During the week of January 13-19, 2025, fifty pharmacies across Italy will offer free cardiovascular screening stations. At these sites, visitors can receive a comprehensive health check that includes blood pressure measurement, cholesterol testing, blood glucose assessment, and uric acid screening. Based on these results, pharmacists may recommend follow-up consultations with primary care physicians.
Public Outreach Strategy
The campaign reaches the public through multiple channels of communication. All 1,000 participating pharmacies will feature educational displays and provide take-home information packets. These materials will also be available at local primary care practices near participating screening locations.
Starting in December 2024, a two-month social media campaign will run across Instagram, Facebook, and LinkedIn. These platforms will feature engaging heart health content and promote Prevention Week activities.
Visitors can access complete information about the initiative, find nearby screening locations, and explore educational resources about cardiovascular health at www.prendilritmo.it.